Pitch consulting
and Agency strategy
About Fred Moolhuijsen
As a seasoned marketing professional and agency veteran, I have a vast experience in leading and managing agencies and inspiring leadership teams.
I work closely with shareholders, managing partners and other senior staff to achieve results, within a clearly defined timeframe with clear deliverables.
Areas of expertise
My areas of expertise include pitch guidance and support, interpreting briefings, business development, financial optimization, talent assessment and mergers and acquisitions. Many years of service to both advertisers and agencies allow me to apply my expertise to both brands and agencies.
Services to brands
Pitchresult is one of the leading pitch consultancy parties in the guidance of agency selections in the Netherlands, in the areas of branding, digital, design, PR and retail for Dutch and international advertisers. It is dominantly active in the FMCG, Retail, Fashion, Telecom and Leisure sectors. The relationships between an advertiser and its agencies are specific and require a tailored approach. Pitchresult has 150 agencies of all disciplines in its database; from start-up to the established.
Pitchresult invests 15 percent of its weekly available time in visiting existing and new agencies, with which there is always up to date knowledge of what is going on within an agency. This makes Pitchresult unique compared to its competitors. Pitchresult is the only Dutch pitch consultant to be a member of the global Adforum Council. This community of leading pitch consultants provides access to cooperation in other countries and access to data and expertise regarding contracting in the field of media and creative.
Services to agencies:
Pitch guidance and support
The deeper meaning of a brief
Business development
Finance optimization
Talent assessment
Mergers and acquisitions
Workshops for agencies:
‘How to fill the funnel’:
Business development, approach, structure and tactics
‘How to win a pitch’:
Must do's and 75 obstacles on the slippery road of pitching
‘What's on the horizon’:
Future developments in the agency landscape, also international
Co-founder Agency Engines
June 2023, Fred joined forces with specialists Melanie Butter, Bert Hagendoorn, and Sander Verhof, in the consultancy Agency Engines: ‘The Agency for Agencies’. The consultancy supports creative agencies as additional engines with the various challenges they face, for example strategy for growth, business development, mergers and acquisitions, restructuring the internal organization, (re)positioning projects, PR strategy and various forms of coaching. Read more bout it on our website:
Agency Engines
About Fred Moolhuijsen
After finishing his Master degree in Marketing at the University of Amsterdam, Fred spent numerous years at the client side (KLM, Pepsico) as a marketeer. Later on he moved over to the agency side running top 5 agencies for more then 2 decades. As CEO and Chairman, he was responsible for the C-level contacts with most of the leading advertisers in the Dutch market; Heineken, KLM, ING, Bijenkorf, Rijksoverheid, KPN among others. Next to his professional career Fred enjoys a good match of tennis, visiting techno festivals and Ajax home matches.Current talking points
- The future perspective of the agency business
- What’s going in the global agency market
- Servant leadership remains hard work and hard play
- What clients need in this market, today and tomorrow
- How to win pitchesProjects
- Brands: IKEA, Hema, Wehkamp, Hak, Van Haren,
Playstation, Unibet and many more
- Agencies: Wunderman, Alfred International, N=5, TBWA,
DDB, 180 Amsterdam, ACT, Natwerk, ACE, Lijm, Dentsu
Contact Fred
Whether you are interested in pitch consulting or agency strategy: please let me know how I can help you. Don’t hesitate to reach out to me through the contact form